No matter its size, every business must ramp up its SEO campaign to be competitive. Companies have a choice on whether to do their SEO campaign in house or hire an SEO agency.
In an attempt to save money business owners opt to go the DIY route. However, SEO is not an easy task to do, especially if you are not an expert. So, instead of saving money, you may actually end up losing money and wasting other precious resources as well.
To convince you, here are some reasons why hiring an SEO company is the best option:
It saves time
Enlisting specialists to do the work will save you time because you don’t have to do the groundwork. They already very well possess the knowledge and skills needed to jumpstart your SEO campaign. They also have the required human resource, so things can flow smoother and more manageable. What you need to do on your end is provide them with the required data and they can start working.
With an agency doing the work for you, you don’t have to:
- Do keyword research
- Do meta-data optimisation
- Implement changes on your website
- Do campaign analysis
- Monitor SEO performance
- Troubleshoot technical issues
It saves money
Since you won’t have to hire more people to handle your SEO campaign in house, you can save on human resources. You can also save money on training. Moreover, you save money from preventing the mistakes you are bound to make while blundering around and groping your way to get a good grasp on how SEO works.
A professional team is more efficient because they have experts in the team. They have SEO professionals, content writers, and website technicians who will seamlessly work on your website. They also have the resources needed to implement the planned SEO campaign. With the team working together, changes can be made immediately.
It leverages industry expertise
Another advantage of having a professional team handle your SEO campaign is that they have the expertise that you don’t. Since they handle different clients, they already know what is needed to mount an SEO campaign successfully. They have experts in keyword research and understand what content works. In addition, they have technical experts who can monitor the health of your website. They can also fix any technical glitches that may come up.
An SEO company also stays on top of trends, so you won’t have to. They are aware of the new trends they can implement on your website to improve it.
What you pay for hiring an SEO company is offset by the ROI it generates by a lot. Research done by Statista said that 32% of the marketers they surveyed say that hiring SEO experts provide high ROI. An agency doing your SEO campaign can help you close on a sale better by getting you to the first page of the search engine results. In addition, you can be assured of more sales by generating more traffic into your website.
There are many more benefits actually to hiring an SEO agency like providing safety for your website, giving you valuable data, and increasing sales, among others. So if you want your company to stay competitive, you need to hire an agency to strategies and manage your SEO campaign.